There's a lot of talk right now about the possibility of the Swine Flu spreading across the globe and reaching pandemic proportions. So I got to thinking about the word pandemic.
It really doesn't sound like such a terrible word. Well, knowing exactly what it means, yeah, it's horrifying in a The Stand kinda way. But it sort of sounds like something that could easily be used in a Pizza Hut ad campaign.
For a limited time, buy a medium one-topping pan pizza and you can get a second one for just a buck! It's a PANDEMIC!
And in the commercial, you could show pepperonis on a map, popping up like those little red dots that show where disease has broken out, spreading across the country.
I should so go into advertising.