Have you seen a recent Kay Jewelers commercial? The one they're showing to prepare all the guys out there for Valentine's Day? It's the one with the little kid who sees his dad give his mom a diamond necklace from Kay. So he then writes "Kay" on a little box and takes a gift to a little girl.
The girl opens the "Kay" box and pulls out a heart made of pink construction paper attached to a piece of green yarn. She says thank you and kisses the little boy on the cheek. But here's what I feel that she's really thinking:
Aww, how sweet. This looks really expensive. What'd this set you back? Fifteen cents? What, did you raid the crafts closet in the kindergarten room at school? I'm just gonna hug you so you'll feel good about yourself. My real boyfriend went to Jared. Chump.