Sunday, August 26, 2007

The Fish Pen

Tonight I was watching some late night television. I happened to catch "I Shouldn't Be Alive" on the Discovery Channel. The story was that of a father and son who went on a rafting trip in the Alaskan wilderness and got stranded and seriously injured. That's not the funny part of the story. In fact, that part was kind of tragic. I mean, they both survived, hence the title "I Shouldn't Be Alive."

The funny part happened immediately after the show ended. A commercial came on that just seemed inappropriate after that story. A commercial for the Fish Pen. The opening shot is that of a young father and son hiking along a river with their fishing rods. Just seemed odd to me.

Have you heard of this Fish Pen thing? It looks like an ordinary pen. It has a cap and is small enough to fit in your pocket. But take the cap off, and sure enough, no pen. It's got a telescoping fishing pole tucked away inside. Now, you can carry the rod with you anywhere you go, but if you want to throw on a line, you have to attach the reel. A reel that seems to large to fit in your jacket pocket alongside this "pen."

And let's talk about the name "Fish Pen." Isn't the defining characteristic of a pen the fact that you can write with it? Yet this Fish Pen is nothing of the kind. No ink. Ergo, no writing. I'm a little disappointed in that ad agency. Come on guys, this is late night television. You need to step up your game.

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